The Product Design department comes up with every Etnia Barcelona collection by creating all types of frames: sun, acetate, metal, mixed, kids… We study trends to create new colour combinations, constantly analysing the collection to consider possible changes to existing models, new calibres, changes in colours and finishes, always in close contact with our European partners.
Etnia Barcelona is art, colour, light. It’s Barcelona, it’s culture, it’s quality. It’s all the people who make it possible and the Mediterranean culture that envelopes all of it. On the Image and Content team we tell stories. We give the collection terrific added value and transmit our values in each of the products that reach our end customers and which they identify with when they wear our glasses.