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Like master watchmakers practicing their timeless craft, DITA provides a reprieve from a mechanized world where grace, beauty and craftsmanship are increasingly considered antiquated concepts. Inspired by generations of artisans and craftsmen who came before us, we’ve dedicated our lives to the mastery of our art form. Our unique creative and production philosophies blend East with West in perfect harmony to create optical frames and sunglasses of lasting beauty and quality. Our perpetual mission is to create the world’s finest and most beautiful eyewear because for us, a passionate commitment to excellence is the only acceptable way of life

Creating a single DITA frame can take as many as 320 separate productions steps over an eight month period. Our manufacturing process delicately balances traditional and modern production techniques and technologies, carefully selected at each stage to generate the best result. A perfect example of DITA’s uncompromising production philosophy is the way in which we polish our acetate frames.

Unlike brands that commercially process massive quantities of acetate frames as quickly and cheaply as possible, we prefer to slowly tumble our acetate frames in genuine, hand-cut bamboo chips of varying shapes and sizes. In addition to utilizing a renewable resource, our traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel the moment you hold a DITA frame in your hands.